Nice to meet you…
…virtual. In 2020, the trade fair will take place purely virtually – as analytica virtual. This will offer exhibitors and visitors the opportunity to participate in the world’s leading trade fair, which cannot take place as a presence trade fair due to the COVID 19 pandemic. analytica virtual is open from October 19 to 23. The exhibition will be open 24 hours a day to reach interested parties from all time zones. 268 exhibitors from 24 countries will exhibit at 323 virtual stands. Live contacts with exhibitors will be made via text, audio and video chat. These are new experiences in the interaction between visitors and exhibitors. As wonderfully diverse as the communication possibilities are, we miss the usual talk at the booth with coffee and face-to-face discussions about projects a little.
After the first two days of the fair, we made many new contacts, but we were also able to talk to existing customers and partners in the chat. We use this new trade fair format for contact initiation and project acquisition. The virtual analytica offers us many new possibilities.
